If you’d like to quickly amass content for a book—without the pressure of actually having to work on one—consider blogging a book. Blogging is a fast and simple way to generate a body of targeted content and build your platform, which are key components of landing a book deal in today’s competitive marketplace.
When writing blog posts with the intention of creating a blogged book, be sure to:
- Develop each post as a stand-alone unit with a beginning, middle and end so readers can “pick up” your book at any point;
- Create flow from one post to the next by teasing readers to keep “turning pages”;
- Link related posts to form a cohesive body of work.
In addition to creating cohesive and relevant content (as noted above), optimizing your blog, and utilizing best SEO practices, it’s important to write with passion in an authentic voice, says author and expert blogger Nina Amir in How to Blog a Book (Writer’s Digest Books, 2012):
“Successful blogs have at their helms bloggers who write with passion and purpose, who feel inspired and who every day show up as nothing less than their true selves with all their colors flying,” says Amir. “Almost every blogger I interviewed (for the book) who landed a book deal attributed his or her success to feeling passionate about the subject of the blog and being authentic while blogging. If you feel the need for inspiration, read their blogs.”
Here are more blogging tips from the book to inspire you:
Top 10 Blogging Tips for Blogging a Book
- Read other blogs on your topic—and comment on them.
- Get involved in groups and forums on your subject.
- Read books on your topic.
- Set up Google Alerts on your topic or on additional keywords related to your topic (and be sure to open the alerts and read the pertinent posts).
- Ask some experts to write guest blog posts for you so you get a break.
- Take a brief blogging vacation (tell your readers you are, in fact, on vacation for two or three days).
- Do research on your topic.
- Talk to other people who are interested in your topic or who are experts in your subject area.
- Explore the possibility of using multimedia on your blog—audio and video.
- Interview experts in your subject area and post the information or the interview; you can even post it as an audio clip, podcast, or video.
Purchase the “Creating an Author Blog” on-demand webinar taught by literary agent Meredith Barnes.
Learn how to start a blog. Register for Blogging 101 workshop with Dan Blank.